Aldi’s social media team wins the Caterpillar Cake Wars – and the internet
You can’t have failed to notice the furore around M&S suing Aldi over similarities between their respective chocolate caterpillar cakes, Colin and Cuthbert, which we covered last week.
The case trended on Twitter over the weekend, giving rise to jokes and memes like these.
— Louise (@Louise38150739) April 16, 2021
Aldi telling their shareholders why Cuthbert is so delicious pic.twitter.com/f9DmIKLjLC
— Mollie Goodfellow (@hansmollman) April 16, 2021
— Lauren Byrne (@laurenmarybyrne) April 16, 2021
— Michael Baah (@MichaelBaah_) April 18, 2021
When you leave the Colin Caterpillar cake in the cupboard too long. pic.twitter.com/FOvNRWTe3c
— Sam Whyte (@SamWhyte) April 16, 2021
— Hayley Ellis (@Hayles_Ellis) April 18, 2021
Aldi garnered unexpected support from other brands.
— BrewDog (@BrewDog) April 16, 2021
— Aldi Stores UK (@AldiUK) April 16, 2021
— Monzo (@monzo) April 16, 2021
— annsummers (@AnnSummers) April 16, 2021
But the focus of all the social media activity centred on Aldi’s own Twitter account, which demonstrated how to roll with the punches like a boss.
It started with this.
This is not just any court case, this is… #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 15, 2021
But they weren’t done. Far from it.
More from the Poke
Anti-masker Takedown of the Day
The internet panned the BBC for reporting on Hugh Grant’s bakery visit – 12+ favourite takedowns