This Happy Toast version of the new John Lewis Christmas advert gives a new meaning to heartwarming (NSFW)

Oonagh Keating. Updated November 14th, 2019

You know we’ve hit the countdown to Christmas when the John Lewis Christmas advert lands – which it has done, and here it is …introducing Excitable Edgar; the toy posh kids will find under their trees this year.

It’s a pleasure to introduce our loveable friend #ExcitableEdgar @Waitrose pic.twitter.com/W4SpI6S0uF

— John Lewis & Partners (@jlandpartners) November 14, 2019

That’s one destructive little sneeze he has there. However, the very talented and funny Happy Toast has tweaked it, just a little – well, a lot – and it’s not the heartwarming scene we expect from a John Lewis advert, apart from quite literally heartwarming.

Here's this years John Lewis Advert #ExcitableEdgar #johnlewischristmasadvert 🔥🔥🔥🔥🔥🔥 pic.twitter.com/fDpTt2i9pS

— HappyToast ★ (@IamHappyToast) November 14, 2019

Who doesn’t love a Wicker Man ending? Apart from Police Sergeant Howie, obviously. Here are a couple of early reactions to Happy Toast’s wonderful edit.

*cries*

So beautiful, so burny.

— Trop De Pieds 🏳️‍🌈 (@TropDePieds) November 14, 2019

Finally a company that speaks my language.

— Danny (@TheWargDen) November 14, 2019

Surely they would've saved a fortune going for the Nic Cage version?

— Chewie Vetinari (@cs192) November 14, 2019

And this warning …

Sweet Jesus I can hear the lawyers starting their run up from here!

— S C M (@ScmAuthor) November 14, 2019

They’d better get a move on if they want to deal with the last few years’ worth of parodies first.

Source: @IamHappyToast Image: JohnLewis under fair usage, Twitter screengrab