17 of the very best reactions to the new John Lewis Christmas advert
The signs are all there – shops full of Christmas decorations, Mariah Carey on the radio, and now the John Lewis Christmas advert has dropped, complete with snow, a cute animated animal and a cheesier cover of an already cheesy classic – in this case, Bastille’s Dan Smith doing REO Speedwagon’s “Can’t Fight This Feeling.
Here’s the advert, with its lovable little dragon, Excitable Edgar.
It’s a pleasure to introduce our loveable friend #ExcitableEdgar @Waitrose pic.twitter.com/W4SpI6S0uF
— John Lewis & Partners (@jlandpartners) November 14, 2019
Very much on brand. We even did put our own twist on it.
The John Lewis Christmas Ad (Alternative Ending)https://t.co/5RlMGF5391#ExcitableEdgar #ChristmasIsComing pic.twitter.com/C7XeOssEZX
— The Poke (@ThePoke) 14 November 2019
As ever, Twitter has been passing opinions on the original commercial, with some funny takes like these:
1.
Nice advert, but this was their back up in case of a No Deal Brexit. #JohnLewisChristmasAdvert pic.twitter.com/MDyUZyD0ZK
— Phlegm Clandango (@Cain_Unable) November 14, 2019
2.
I know it's just an advert, but a dragon wouldn't last two seconds in medieval Britain. https://t.co/dTryoOIimM
— twitch.tv/Limmy (@DaftLimmy) November 14, 2019
3.
Everything he touches turns to sh*t, and then he thinks one insincere gesture in front of a crowd can make up for it.
Not having it.#ExcitableEdgar pic.twitter.com/uOC33VYF8Q
— Paddy Power (@paddypower) November 14, 2019
4.
My favourite scene from Game of Thrones #johnlewischristmasadvert pic.twitter.com/ryKLyWTUe2
— Rachael (@RachaelvsWorld) November 14, 2019
5.
Was hoping for a feel good #johnlewischristmasadvert that the whole country could get behind like a sleigh full of election propaganda being fired into the sun
— And Other Idiots (@andotheridiots) November 14, 2019
6.
If John Lewis continues to post profit warnings like they have this year, I expect that the 2020 #johnlewischristmasadvert will be a single camera shot of an overworked store manager in Swindon holding up a sign saying 'Everything Must Go'
— Weasel (@KatieWeasel) November 14, 2019
7.
I thought the John Lewis advert was that one with that man wandering around an office making bad tea and talking about Marmite and The Clash.
— Robin Ince (@robinince) November 14, 2019
8.
Unmoved by JL ad and also don’t understand it. So now he is valuable and useful on one day a year when he can light puddings and be a pudding slave?
— India Knight (@indiaknight) November 14, 2019
9.
Graeme Le Saux loathed the 2019 John Lewis advert. “Oh, so the parents of the other kids are happy with her bringing a fire-breathing dragon into their midst?” he fumed. “And a tiny Christmas pudding is meant to make amends? There must have been 20 people sat around that table.”
— Kevin Keegan (@GalacticKeegan) November 14, 2019
