Aldi’s Christmas ad hits the back of the net with Marcus Radishford
In marketing terms, it’s already the Christmas season, and the latest offering to hit TV screens is that of Aldi, with their homage to Charles Dickens’ A Christmas Carol.
Once again, their Kevin the Carrot character makes an appearance, taking the grumpy Ebanana Scrooge on a journey to discover the spirit of Christmas.
It’s a pun-packed delight, made even better by the Jim Broadbent voiceover, but the Best Cameo Award must go to the Marcus Rashford-voiced Marcus Radishford, who’s ‘always helping children’. A very apt veggie alter-ego for a red.
When the ad landed on Twitter, this is how people reacted.
Having a lot of fun imagining the pitch conversation between Aldi and Marcus Rashford –
Aldi: We want you to help us with our xmas campaign!
Marcus: Yeah, nice, we donating food to kids and that?
Aldi: Yeees… and…
Aldi: Well, what are your thoughts on radishes? https://t.co/Vyt5420HY9
— Helen Gradwell (@HelenGradwell) November 11, 2021
A Christmas advert about being kind and donating food to families in need, inspired by @MarcusRashford (and staring "Marcus Radishford" 😆) – well done @AldiUK, this one's a winner 👍 #BeKind https://t.co/4kqwwe5fBR
— Prof. Rainbow Murray Ⓥ😷🏳️🌈 (@RainbowMurray) November 11, 2021
— nazir afzal (@nazirafzal) November 10, 2021
Absolutely brilliant. I love this ❤ https://t.co/5oIzNyts8a
— Carolyn Lawler (@Carolyn_Lawler_) November 10, 2021
Whoever came up with Marcus Radishford needs a raise https://t.co/X3bCdRp8gF
— William Chapple (@williamchapple1) November 10, 2021
Aldi added –
— Aldi Stores UK (@AldiUK) November 10, 2021
Sharp-eyed viewers spotted the arrest of Cuthbert the Caterpillar – the subject of a legal challenge brought by Colin the Caterpillar creators, M&S.
— Scott Edwards (@Scott_Edwards92) November 11, 2021
Cuthbert the Caterpillar getting arrested in the Aldi Christmas advert is super patter pic.twitter.com/xKUv2tqkHA
— Marcus (@marcussaar) November 10, 2021
The Cuthbert cameo is priceless! 🤣 pic.twitter.com/S77ghuQUM1
— Nicola Weeks (@Nikkiw27) November 10, 2021
With Aldi pledging to donate 1.8 million meals to struggling families in partnership with Neighbourly this Christmas, Marcus Radishf – I mean Rashford had this to say.
— Marcus Rashford MBE (@MarcusRashford) November 10, 2021
Food for thought from @AldiUK in their delightful Christmas ad, introducing the Neighbourly cart which is sure to become official merch 😉 #KevinTheCarrot #EbananaScrooge @MarcusRashford https://t.co/7Mqjs46zE0
— neighbourly.com (@nbrly) November 10, 2021
It certainly looks like there’s no shortage of Christmas spirit in Aldi. It’s in the furthest aisle from the entrance.
— Aldi Stores UK (@AldiUK) November 11, 2021