Aldi’s social media team wins the Caterpillar Cake Wars – and the internet
Just Colin our lawyers.#FreeCuthbert
— Aldi Stores UK (@AldiUK) April 16, 2021
.@JudgeRinderTV How's your diary looking? Asking for a friend. #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 16, 2021
Judge: Show us the evidence!
Us: What evidence?#FreeCuthbert pic.twitter.com/Qg94aY0YaN— Aldi Stores UK (@AldiUK) April 16, 2021
Live from inside the courtroom. #FreeCuthbert pic.twitter.com/3gCk7Ex553
— Aldi Stores UK (@AldiUK) April 16, 2021
Packaging update. #FreeCuthbert pic.twitter.com/XDSnhpvjmj
— Aldi Stores UK (@AldiUK) April 16, 2021
Marks & Snitches more like. #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 16, 2021
Cuthbert has been found GUILTY…
..of being delicious. #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 16, 2021
After the awkward moment between Spurs and their new sponsor, Dulux – Aldi came looking for advice.
.@DuluxUK How do we delete tweets? #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 16, 2021
Twitter loved the brand’s pure sass.
#FreeCuthbert The whole of the UK to the Aldi social media team #Aldi #CakeGate 👍 pic.twitter.com/O8ZjYzUECh
— 🦋 Claudine 💙✈️💙 (@flywithclaude) April 16, 2021
Well – most of Twitter. One tweet landed awkwardly …
Cecil, Wiggles, Curly, Clyde. We got you. @Waitrose @Sainsburys @Tesco @Asda #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 16, 2021
When you find out your friends have a group chat without you 💔 #whataboutMorris
— Morrisons (@Morrisons) April 16, 2021
We feel your pain, it’s the 2nd time we’ve been left off the invite list. We call for co-operation for all caterpillars. 💙 #FreeCuthbert
— Co-op (@coopuk) April 17, 2021
This is one Twitter obsession that still has legs.
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