Taika Waititi directed 2020’s Coca-Cola Christmas advert and it’s making people’s eyes leak
In the battle of the Christmas adverts, the weight of expectation falls most heavily on John Lewis – the retailer, not the poor guy of the same name in America who gets all their tweets.
But this year’s Coca-Cola advert brought in the big guns, in the shape of the genius behind What We Do in the Shadows and Jojo Rabbit – Marvel director and actor, Taika Waititi.
Here’s what he came up with.
No, you’re crying over a Coke advert. Could there be a better year to show someone having terrible luck over and over, but overcoming it all?
Oh, Taika – you rascal!
DiscussingFilm shared it to Twitter.
Taika Waititi has directed the 2020 Coca-Cola Christmas advert.
(Source: https://t.co/iSViYH936X) pic.twitter.com/xjuMFMosJ0
— DiscussingFilm (@DiscussingFilm) November 11, 2020
Here are a few typical reactions.
When you ask @TaikaWaititi to make your holiday ad and he's like… what's my budget?
Coke: We're open to exploring– https://t.co/zFhnmHnBCt
— Taneka Stotts @ Hiatus from here (@TanekaStotts) November 11, 2020
ok that was nice. https://t.co/YaSZDfuuaG
— Oliver Willis (@owillis) November 12, 2020
Coca Cola’s Christmas video directed by Taika Waititi really hits those feels🥺🤍❄️ (cries into glass of Coke) https://t.co/Yadss0z4Ti
— Katie 🌸 (@katie_pai) November 10, 2020
Taika Waititi really made me cry with a COCA COLA COMMERCIAL https://t.co/lqTfaUlneN
— mr. researching stuff (@salavarriag) November 11, 2020
Oh my god I just burst into tears like a fool, that's so lovely!
— James Moran (@jamesmoran) November 11, 2020
We don’t know what it’s going to do for sales of Coca-Cola, but it’s set a high bar for Christmas ads.
Your move, John Lewis.
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Source Coca-Cola Image Screengrab, Screengrab
