Ryan Reynolds’ Aviation gin ad uses the Peloton ad woman in a bit of marketing genius
You will probably be aware of a Christmas advert for the static bike system, Peloton, which has achieved notoriety because it looks like a really backhanded gift that only a psychopath would force on someone. Here’s how the advert goes.
The advert has been panned, making Monica Ruiz – the actor playing the wife – something of a household face, if not name, so when she showed that face again in an ad for Ryan Reynolds‘ Aviation Gin, everybody knew what she was drinking to forget.
Exercise bike not included. #AviationGin pic.twitter.com/jYHW74h81l
— Ryan Reynolds (@VancityReynolds) December 7, 2019
Here are some of the more notable reactions.
NO THEY DIDN'T https://t.co/RsEv3B5On5
— Tom Franklin (@TomFranklinKMOX) December 7, 2019
Further reminder that @VancityReynolds is better at everything than the rest of us.
This is exceptionally well done on many, many levels. https://t.co/wvqwkU1NcL
— E. Spencer Kyte (@spencerkyte) December 7, 2019
This is definitely after she killed him while they were hiking. She pushed him over a cliff & she ran all the way back to her friends. They are her alibi because everyone thinks he went on the hike alone. https://t.co/NTgmTsFcVq
— ❄Mikki Kendall❄ (@Karnythia) December 7, 2019
Peloton are going to want their fee back.
In the PS of the decade, someone tweeted this message to Ryan Reynolds.
Ryan… you'll probably never see this. B/c this video is not captioned, everyone else who is hearing get to talk & laugh about this video but many Deaf people including me dont get to do that. DM me if you need resources to caption your video. Much love and thanks from me. 😊🤟
— cryssie (@eissyrc) 7 December 2019
He did see it.
Here you go, @eissyrc! pic.twitter.com/tTzkIgyudp
— Ryan Reynolds (@VancityReynolds) 7 December 2019
Ryan Reynolds is better at everything than the rest of us.
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Eva Victor’s hilarious sketch shows how a real person would react to being given a Peloton
