Facebook’s expensive rebrand was hardly worth the bother – 11 slick takedowns
When a company with the reach and resources of Facebook decides to rebrand, it’s definitely a big deal, so people were expecting something pretty special. That’s not what they got.
Facebook announces that it is now FACEBOOK. https://t.co/NKvjj7B7Qt
— NBC News (@NBCNews) November 4, 2019
The new look will apply to the parent brand, which also owns Instagram and Whatsapp, while the Facebook app most users interact with will retain its familiar blue livery. The non-event was too much of an open goal for Twitter to resist, and these pisstakes were stunning.
1.
Facebook changing its name to FACEBOOK is a nice nod to the fact that all of their audience is just old people shouting at each other with the capslock on
— TechnicallyRon (@TechnicallyRon) November 5, 2019
2.
This is Facebook's new corporate logo
Someone spent millions on that pic.twitter.com/i0UzN9gN3o
— Edward Hardy (@EdwardTHardy) November 4, 2019
3.
PROBLEM SOLVED https://t.co/57u2kcui0G
— Patriot Act with Hasan Minhaj (@patriotact) November 4, 2019
4.
The Facebook logo is changing to FACEBOOK.
Wow, many different.
Such new. pic.twitter.com/MJP0JYe6qi
— BrooklynDad_Defiant Savage! (@mmpadellan) November 4, 2019
5.
BOOMERS NEED EVERYTHING TO BE IN ALL CAPS, DON'T THEY https://t.co/7UvYg9CW3y
— Pixelbuster (@Nitomatta) November 4, 2019
6.
i am no longer anxious i am ANXIOUS https://t.co/aFoRW6LjRE
— Jacob Schriner-Briggs (@JSchrinerBriggs) November 4, 2019
7.
Facebook letting Mark Zuckerberg personally design a new logo in Word 97 was an interesting choice https://t.co/Mg9cSw6Iu6
— nilay patel (@reckless) November 4, 2019
8.
As a trans person, I'm going to need Facebook to provide at least 3 forms of government ID before I can approve this name change https://t.co/RjfvUKMBcg
— Red Durkin (@RedIsDead) November 4, 2019
9.
I would like to announce that I, too, am still terrible but more loud about it now https://t.co/BXKKPbwhNS
— Emma Friend (@EmmaYourFriend) November 4, 2019
10.
Note to everyone: I have rebranded from Tits McGee to TITS MCGEE, instantly wiping out every bad tweet I've ever done and making me an angel
— TITS MCGEE (@Scientits) November 5, 2019
11.
Fuck off. No, sorry, what I mean to say is FUCK OFF. https://t.co/azbH6sDUfH
— Jeet Heer (@HeerJeet) November 4, 2019
James Herring, the CEO of creative PR agency, Taylor Herring, had some sympathy for whoever was tasked with putting a good spin on the change.
If you think your Monday was bad – spare a moment for the PR that had to sell this story in https://t.co/ija5ceOer1
— James Herring (@itsjamesherring) November 4, 2019
Source: Facebook, Twitter, H/T: Indy100 Image: Facebook, Guardian on YouTube, Twitter
