Facebook’s expensive rebrand was hardly worth the bother – 11 slick takedowns

When a company with the reach and resources of Facebook decides to rebrand, it’s definitely a big deal, so people were expecting something pretty special. That’s not what they got.


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The new look will apply to the parent brand, which also owns Instagram and Whatsapp, while the Facebook app most users interact with will retain its familiar blue livery. The non-event was too much of an open goal for Twitter to resist, and these pisstakes were stunning.

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James Herring, the CEO of creative PR agency, Taylor Herring, had some sympathy for whoever was tasked with putting a good spin on the change.

Source: Facebook, Twitter, H/T: Indy100 Image: Facebook, Guardian on YouTube, Twitter

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