This old Waterstones tweet is just one more reason to love them on Twitter

John Plunkett. Updated November 4th, 2019

It’s been six years since Waterstones’ Tottenham Court Road branch said this on Twitter.

We only mention this after it did the rounds on Reddit again, along with the suggestion ‘Nice advertising campaign … oh wait.’

‘I actually love that they admit they didnt think this through,’ said one Redditor.

‘At least they are aware of their mistakes, so props to them. Not a lot of companies would be willing to do that,’ said another,

But it’s not so much a giant cock-up as a throwaway funny, the posts sent just one minute apart.

And just one more reason to love Waterstones on Twitter. Along with this (rather more recent) effort by a fellow Waterstones branch, a short walk away in London’s Piccadilly.

And this, from Waterstones in Swansea.

Doors closed 2.5 hours ago. We are, as ever, staying late. There have been reports of a thesaurus leak, and we are worried, bothered, concerned, apprehensive, fraught, fretful and nervous about it. You never know when it may strike. Or transpire. Be vigilant. And wary.

— Waterstones Swansea (@swanseastones) September 4, 2018

Source Reddit