Furious James Martin is now identifying as an Otter and it might not be entirely what he intended

John Plunkett. Updated September 12th, 2019

This Fireman Sam nonsense – axed as a brigade mascot for not being inclusive enough – has finally pushed TV chef James Martin over the edge.

He’s mad as hell and, well, he’s decided to do this.

Right that’s it, Fireman Sam is the last straw I’m done with this pc bollocks and 100 identities being taught. In a last stand to this outrageous madness I now wish to be known as an Otter. I like other Otters and when you get bored of this crap in the world join me under (1/2) pic.twitter.com/LPOo69ovMh

— James Martin (@jamesmartinchef) September 11, 2019

(2/2) water with other Otters, both male and female, and call enough and an end to this madness

— James Martin (@jamesmartinchef) September 11, 2019

Which prompted lots of responses from people who liked it …

Absolutely spot on James, I mean otter! The whole PC thing is bloody crazy, what the hell is wrong with Fireman Sam being a man, there’s even a Penny in it and she’s a woman! I think you’ll have a massive queue to join your otter club 😁 xx

— lynn banks (@lynnbanks10) September 11, 2019

… and people who were less keen.

James, this is exactly the kind of edgy, original material that they’re looking for at @UnleashedComedy.

— Simon Hedges (@Orwell_Fan) September 12, 2019

But this one was our favourite, an Otter angle James might not have known about.

(via)

I'm pleased that James Martin is showing his true Piers Morgan-esque colours here, but also I'm pleased that he has identified as a gay sub-culture completely by accident. https://t.co/xvEWZHXOaN

— notgavin (@notgavin) September 12, 2019

Massive fan of James Martin accidentally wishing himself to be referred to as a small hairy gay man (an otter) while having a pop at identity diversity. #theotterformerlyknownasJames https://t.co/xcDWZowhjG

— Thom Feeney (@ThomFeeney) September 12, 2019