Our 18 favourite reactions to the government’s Get Ready for Brexit ad campaign

With foodbank use at an all-time high, schools begging parents to buy supplies they can’t afford to provide, and the threat of a No Deal Brexit sending actual experts into a panic as they predict dire consequences, the government has launched a £140 million ad campaign telling people to “Get Ready for Brexit”. It’s a bit scant on details, so we’re not sure whether it means people should stockpile toilet rolls, develop a taste for pigeon or kiss their European neighbours goodbye.

Coming to a shopping centre near you pic.twitter.com/1njkakGxE7

— Sebastian Payne (@SebastianEPayne) September 1, 2019

These are some of our favourite reactions to the campaign.

1.

Are you Brexit Body ready?

*starts eating spaghetti hoops straight from the tin* #GetReadyForBrexit

— Aisling Bea (@WeeMissBea) September 2, 2019

2.

*Places both feet on the floor, bending at the waist, bracing head against seat in front, with hands folded over the top. Fits own oxygen mask before fitting those of the elderly, the diabetic, the Irish, cancer patients, farmers, all EU nationals etc etc…*#GetReadyForBrexit

— Rachel Parris (@rachelparris) September 2, 2019

3.

I’m sorted. Are you? #GetReadyForBrexit pic.twitter.com/p6VGafCC44

— Hannah Jane (@w11eyh) September 2, 2019

4.

Couldn't resist using Photoshop to add some graffiti to one of the Govt's new ads. They've left lots of white space at the bottom, an ideal canvas for real graffiti artists – go for it! This ad campaign is a ridiculous & criminal waste of taxpayers' money. #GetReadyforBrexit pic.twitter.com/zDHNxY3mnZ

— Aidan O'Rourke #FBPE #RevokeArt50 #PeoplesVote (@Aidan4Europe) September 1, 2019

5.

I’m really enjoying the posters telling people to Get ready for Brexit by not telling anyone how. Skillz.

— Emma Kennedy (@EmmaKennedy) September 1, 2019

6.

© Hugh Grant. What a star!#StopTheCoup pic.twitter.com/dKqbstP7nc

— Simon Ubsdell #FBPE (@SimonUbsdell) September 1, 2019

7.

#getreadyforbrexit pic.twitter.com/rrrbFxCoKJ

— christhebarker (@christhebarker) September 1, 2019

8.

This campaign is far too open to abuse #GetReadyForBrexit pic.twitter.com/wW1yHRHzga

— Sarah Jane O'Neill (@s_joneill) September 1, 2019

9.

Get ready for shitting yourself to death from the entirely preventable illness inflicted on you by the amoral profiteering of a handful of Old Etonian wanksocks, enabled and emboldened as they were by the fevered, hate-fuelled nostalgiawanks of elderly racists.#GetReadyForBrexit

— 🏳️‍🌈 Max 🏳️‍🌈 (@SpillerOfTea) September 2, 2019