This pie shop has an interesting marketing strategy
To get people to want to buy or use a product, the ad-men tend to push its unique selling point, or emphasize the lifestyle they want you to buy into. Muzza the pie-seller, however, just wants you to feel sorry for him.
We can’t see everyone getting away with it.
“Use Amazon, or Jeff Bezos will have to stop using the Lear jet on Saturdays.”
“Buy Duchy Originals, so Prince Charles can afford another county for his collection.”
Nah – maybe poverty is Muzza’s unique selling point.