How Cadbury came up with a ‘30% less sugar Dairy Milk’ is some kind of terrible genius
Cadbury have launched a Dairy Milk bar aimed at the health conscious chocolate lover with 30% less sugar.
What a great idea! All of the same chocolate, but with 30% less sugar!
Well, sort of, as highlighted by Jim Pickard on Twitter.
on one level this is genius pic.twitter.com/gC3YXpJbGj
— Jim Pickard (@PickardJE) July 24, 2019
The new 30% less sugar bar is also, er, 22% smaller, a solution which it apparently took two years to come up with.
Both bars will sell at the same price, obviously, because of the vast expense of working out how to create a bar with less sugar in it.
Especially “the cost of the innovation required”.
— Sarah Hurst (@Life_Disrupted) July 24, 2019
In geeky terms it’s called “shrinkflation”- smaller products at same price as consumer goods companies deal with ways to circumvent pricing pressures 🤓
— Joumanna Bercetche (@CNBCJou) July 24, 2019
You could say that “glass and a half”, is now only half full
— Leon Watson ♛ (@LeonWatson) July 24, 2019
