People want Guinness to re-run this old ad to annoy the homophobes
Back in 1995, Guinness ran a clever ad that played on those old gender stereotypes we’re still fighting. The fact that the couple in the scenario were both male brought out the bigotry in a way that can sadly still be seen daily, on social media, in the comments of the tabloid press and outside a school in Birmingham.
This is the “offending” ad.
THIS WILL CHEER YOU UP. It's the infamous Guinness 1995 TV ad that was pulled after a homophobic tabloid backlash. 24 years later and it IS still awesome, funny & sweet. #LoveIsLove
PLS SHARE pic.twitter.com/6TYiia2Zni— Peter Tatchell (@PeterTatchell) June 30, 2019
What’s not to like – apart from the taste of Guinness, possibly?
In case you missed it, the tagline was “Not everything in black and white makes sense.”
And this is an example of something in black and white that didn’t make sense.
When human rights campaigner, Peter Tatchell, shared the ad, people love it, and many wanted it to be reinstated.
I had never seen it. It’s epic! 🌈
— Gus on Earth (@gusonearth) June 30, 2019
Absolutely SUPERB!
Can it be run again, @GuinnessIreland ?
Now that we are in thankfully more enlightened times. https://t.co/oLJktC1L3Q— Hlæfdige fram Elmet #FBPE 🇪🇺 Stop Brexit (@Ninja_Starfish) July 2, 2019
I had never seen this before but this has warned my heart what a lovely advert and so ahead of its time?? It's so adorable I love it ❤ https://t.co/kX5Qf4n28H
— Sam 🇪🇺 (@sam_rawson96) July 2, 2019
Loved it, made my morning. Got a huge smile on my face now. Thanks for sharing
— Tendele (@tendele) July 2, 2019
They should rerun the advert for its sheer brilliance https://t.co/pbGO9YEPdH
— terimaryjones (@terimaryjones) July 1, 2019
Twitter user @Jonesidentity thought it went beyond selling people pints of stout.
I missed it. Wouldloved to have seen it. Might have given me a little more confidence at the time in coming out.
— Andrew Jones (@Jonesidentity) June 30, 2019
As Peter Tatchell pointed out, running it again could have another side-effect.
Over 60k views of this video in 36 hours. PLEASE SHARE. Let's get it 100k to annoy the homophobes. https://t.co/GqpuvZUEbH
— Peter Tatchell (@PeterTatchell) July 1, 2019
Pride month may be over, but Pride isn’t. The ball’s in your court, Guinness.
Source: Guinness
H/T: Peter Tatchell