Everyone wants to know who writes the brilliant and bizarre labels on these spice tubs
The labels on these tubs of spice are what you might call unnecessarily wordy, but once you’ve read them you really, really wouldn’t want it any other way.
Made by Oasis bakery in Australia, they went viral after they were shared on Twitter by Rahel Aima and every one’s a winner.
who is the oasis bakery spices copywriter i just want to talk pic.twitter.com/QxEvxkKAg1
— rahel aima (@cnqmdi) June 22, 2019
A word of warning … you’re going to have to zoom in a little bit to read them (but it’s worth it)
Italian Herbs
Chinese 5 Spice
Tarragon
Mixed Spice
And here are just a few of the things people were saying about them.
"Tarragon, the would-be king of the herbs, played with great vigor and lack of nude fight scenes by Viggo Mortensen…" I love it. https://t.co/zN1N77M10W
— Andrew Bucholtz (@AndrewBucholtz) June 22, 2019
This is top drawer food labelling. Or should that be spice drawer? https://t.co/SSisWMmvTR
— Andrew Rivett-Carnac (@andy_rc) June 22, 2019
uh hi quick question am i having a stroke or are these real https://t.co/SR4EO21kbl
— Employed Malcontent (@kitsunewill) June 22, 2019
I want this person to write all ads and all copy for everything. https://t.co/BwYFv441zL
— Tom Goodwin (@tomfgoodwin) June 22, 2019
And just in case you were wondering …
I thought these were fake but there’s even more on their website pic.twitter.com/GdgtwSclqr
— Kelsey Salamone (@kelcsal) June 22, 2019
