This Telegraph columnist’s not happy with Nike’s plus-size mannequin and the takedowns were simply delicious

Nike have introduced plus-sized mannequins in some of their stores and some people aren’t happy about it.

Not every mannequin is plus-sized, just a variety of shapes and sizes to reflect the variety of shapes and sizes that, you know, normal people come in.

When we say some people aren’t happy, specifically we mean Telegraph columnist Tanya Gold, who had this to say about it.

‘I fear that the war on obesity is lost, or has even, as is fashionable, ceased to exist, for fear of upsetting people into an early grave. Nike Inc, the multinational company named after the Greek goddess of victory, has introduced plus-sized mannequins to its flagship store in London to “celebrate the diversity and inclusivity of sport”. They wear the famous Nike tick, which says: welcome to the mainstream.

‘Yet the new Nike mannequin is not size 12, which is healthy, or even 16 – a hefty weight, yes, but not one to kill a woman. She is immense, gargantuan, vast. She heaves with fat.

‘She is, in every measure, obese, and she is not readying herself for a run in her shiny Nike gear. She cannot…’

We didn’t get any further than that because then you have to pay for it, and we’re saving up for a new Nike sweatband.

Anyway, we’re glad to say there was no shortage of people telling the Telegraph journalist exactly what they thought of that. Here are our 9 favourites.










But maybe the best response was from the person who pointed this out.

To conclude …

Or if you prefer something stronger.


This guide to working out your Telegraph columnist name had an unfortunate twist in the tale