IKEA’s new living-room campaign was inspired by some of your TV favourites
A new campaign running in the UAE, Qatar, Egypt and Oman shows how customers can recreate their favourite TV sets using IKEA products if they shop carefully enough. The “Real Life” campaign, dreamt up by Spanish marketing geniuses Publicis, recreates three iconic rooms that will be instantly recognisable to TV fans.
The “Room for mates” is a place you’d be happy to entertain a few F.R.I.E.N.D.S.
The “Room for families” is something of a home from Homer.
The “Room for everyone” is stranger than the other two.
This is what people have been saying about the campaign.
My favorite creative ideas make me jealous
I’m unbelievably jealous of this idea from @ikea to use their products to recreate famous living rooms pic.twitter.com/x9lqtOMCyd
— Matthew Kobach (@mkobach) May 29, 2019
this is genius from Ikea! 👏🏻 pic.twitter.com/DCsYTIru3L
— Jᴀᴄᴋ 👑✨ (@JackDMurphy) May 30, 2019
these, from IKEA, are fucking brilliant pic.twitter.com/uA9QePIQlc
— big billy the big wet billy (@goulcher) May 30, 2019
Well done IKEA 👍🏾 pic.twitter.com/whyQcnkpsU
— eclectik relaxation (@iAMeclectik) May 30, 2019
From IKEA’s point of view …
Source: IKEA
H/T: @PRexamples
