The Vita Coco social media manager decided to go big or go home
It can be hard to make your mark as a social media brand manager, because the field is crowded with other accounts giving away free stuff, shoe-horning their brands into current events and starting arguments with similar brands for likes. Coconut water brand, Vita Coco, went above and beyond – or perhaps “below”.
It all started when writer, Tony Posnanski, tweeted this.
Time for another “unpopular opinions” post…
– Candy Corn is absolute trash
– The US version of “The Office” is the best version
– The Beatles are very overrated
– Coconut water is disgusting. Even if it is from a baby coconut
– Ariana Grande is better than Britney Spears
— Tony Posnanski (@tonyposnanski) March 8, 2019
Vita Coco had presumably been idly searching Twitter for mentions of coconut, and replied with this nod to Tony’s bio.
Unpopular Opinion: there is such a thing as too many eggs.
— Vita Coco (@VitaCoco) May 15, 2019
Tony didn’t take it lying down, unless he was lying down with his phone – who knows?
Popular opinion: Coconut water is fucking disgusting. https://t.co/BaRyFRC353
— Tony Posnanski (@tonyposnanski) May 15, 2019
And @VitaCoco don’t come at me with your shit is pressed or comes from the finest baby coconuts. Your shit is nasty like all coconut water.
— Tony Posnanski (@tonyposnanski) May 15, 2019
Yet, Vita Coco came back with an offer.
Let us send you some, don't knock it till you try it.
— Vita Coco (@VitaCoco) May 15, 2019
Which was impolitely declined.
Fuck that. Save that nasty shit for someone else. I would rather drink your social media persons piss than coconut water.
— Tony Posnanski (@tonyposnanski) May 15, 2019
Now, many brands would have backed off at this point, but not Vita Coco. They doubled down.
Address? pic.twitter.com/sQ7Mxrdj9f
— Vita Coco (@VitaCoco) May 15, 2019
Tony was a bit taken aback …
What the fuck is wrong with you?
— Tony Posnanski (@tonyposnanski) May 15, 2019
But amused, too. And who can blame him.
And although coconut water is disgusting this is extremely funny.
— Tony Posnanski (@tonyposnanski) May 15, 2019
EVERYONE PLEASE PLEASE PLEASE THIS IS NEXT LEVEL BRAND TWITTER OH GOD https://t.co/Uly2l7y9Go
— Bilalion (@Bilalion13) May 15, 2019
When you do something to be proud of – show it off.
#NewProfilePic pic.twitter.com/UXPjjdthwB
— Vita Coco (@VitaCoco) May 15, 2019
Well played, Vita Coco. Well played.
Source: Tony Posnanski and Vita Coco
