This Marie Kondo inspired Twitter decluttering tool lets you cull anyone who doesn’t “spark joy”

It’s hard to imagine that there’s anyone left who doesn’t know about Marie Kondo, the decluttering guru who has us all throwing away anything that doesn’t “spark joy”. It’s not a new concept – artist, designer and Socialist, William Morris is famous for saying “Have nothing in your houses that you do not know to be useful, or believe to be beautiful.” The only difference is that he didn’t come into people’s homes with a TV crew, kneel down to thank the house and teach the residents a killer way of folding T-shirts. Her brutal approach can now be applied to your Twitter accounts, with a new app.

Tokimeki Unfollow‘s creator, Julius Tarng, puts its case like this:

“If you’re like me, you’ve followed a bajillion accounts over your years on Twitter dot com. Some of them date back to your first days as an egg — when you were probably an entirely different human being. You have some socially-obliged follow-backs sprinkled among some thought leaders you’ve outgrown, but you’ve never found the energy to go through and clean up your follows.

Take a deep breath! Let’s look at your follows together, one by one, and think about if each one still sparks joy, intrigue, inspiration, or is in any way still important to you. If not, hit that Unfollow button!”

His tweet explains it succinctly.

Tech journalist, Sarah Perez, tried the app.

It asks if the tweets “spark joy” – the rough meaning of Tokimeki, and Marie Kondo’s most well-known expression.

It even suggests you thank the unfollowed account for the tweets you’ve enjoyed.

That’s what everyone you’ve unfollowed wants – to have attention drawn to the fact with a “thank you” message.

Just as they’ve embraced Marie Kondo’s method, people are on board with Julius Tarng’s:

If the thought of culling your account like this has you dragging your feet, there’s a reward if you finish.

That should make up for all the people who block you for unfollowing and thanking them.

Of course, it’s important to remember that Tokimeki can only advise you – the rest is up to you, as Buzzfeed reporter Caroline O’Donovan demonstrated.



H/T: TechCrunch