This takedown of the Gillette ad backlash is a fascinating take on how the media works

You’ll have seen how some people – okay, some blokes – were really, really angry about that Gillette #metoo advert which examined the issue of ‘toxic masculinity’.

People like Piers Morgan, for instance.

And it became a proper news story about the company facing a backlash and even a boycott over the 2-minute ad.

Someone called Agri Ismail took one of the stories and had a closer look at the people who were angry about it. And his findings went viral because, well, here goes …

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And here’s how people responded (along with all those shares).

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