An egg becoming the most liked picture on Instagram may be peak 2019

Instagram is mostly known for two things – celebrities or “influencers” showing off their fabulous lives, and pictures of food. A battle between a post by Kylie Jenner and an egg, to gain the accolade of most-liked picture on Instagram sounds like typical instagram, until you see the picture of the egg.

That’s right – it’s not a beautifully poached egg, in a perfect circle on a golden plate, with artfully arranged spinach and a streak of artisanal tomato ketchup, it’s a plain, brown hen’s egg. Huh! The reason it has managed to achieve the not inconsiderable feat of getting 38.3m likes, at time of writing, is that it was set up with the sole intention of knocking Kylie Jenner’s photo of her baby, Stormi Webster, off the top spot, and there’s nothing people like more than sticking it to the rich man …or the rich woman …or the rich baby.

With the account name “world_record_egg“, the post was shared with these words:

“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌”

Some of the thousands of comments include these insightful remarks.

This is Kylie Jenner’s picture.


Cute, but with a mere 18.5m likes, baby Stormi is now an also ran in the Instagram stakes. If 2019 is going to be the year of tearing down the big names with mundane objects, can we look forward to seeing Kanye’s Twitter account overtaken by a pair of socks, Ed Sheeran knocked out of the charts by a recording of a duck quack, Donald Trump brought to ruin by a mushroom? Bring it on.

H/T: BuzzFeed