Waterstones just trolled PETA’s ‘animal-friendly idioms’ and it’s glorious

You might have seen that PETA, the People for the Ethical Treatment of Animals, has come up with a list of ‘animal friendly idioms’ or everyday phrases that no longer feel the need to be cruel to animals.

Words matter, and as our understanding of social justice evolves, our language evolves along with it. Here’s how to remove speciesism from your daily conversations. pic.twitter.com/o67EbBA7H4

— PETA (@peta) December 4, 2018

There has been no shortage of piss-taking and people tearing their hair out (in roughly equal measure, as far as we can tell).

People like this, for instance.

Thanks! This is real meat and potatoes stuff. https://t.co/eK0KuDV8Pu

— Ben Shapiro (@benshapiro) December 4, 2018

And this.

I’m vegetarian. The phrase “feed two birds with one scone” makes me want to force a mole through a shredder. https://t.co/oP3FXwi6fw

— James Felton (@JimMFelton) December 5, 2018

You can read a whole lot more responses here.

But the best response really was worth waiting for. It came from the good people of Waterstones (specifically, the Tottenham Court Road branch in London). They did this.

Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialise cruelty to books will vanish as more people appreciate books for what they are. pic.twitter.com/PDDdmgyO8o

— WaterstonesTCR (@WaterstonesTCR) December 5, 2018

Beautifully done.

this is by far the best i've seen.

— louise👽 (@lsherrington1) December 5, 2018

😂 Anyone who doesn't know the PETA wank will be very confused by this.

— peebs1701 (@peebs1701) December 5, 2018

Well played.

— David Owen (@davidowenauthor) December 5, 2018

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