Twitter

People keep mistaking this man for the John Lewis company – 19 of his finest responses

The arrival of a new John Lewis advert is a big deal – although it might not be after this year’s one – but nowhere is it a bigger deal than in the home of computer science educator, John Lewis, who every year is bombarded with messages mistaking him for the retail giant. With infinite grace and good humour, he handles the enquiries year after year. Here are 19 of his best moments.

1.

2.

via

3.

via

4.

via

5.

via

6.

via

7.

via

Some from past years.

8.

9.

via

10.

via