Pics

This has to be the most smug and cringeworthy school advert of all time

Oonagh Keating. Updated September 10th, 2018

What do parents look for when choosing a school? Is it good exam results? A caring and supportive ethos? Perhaps it’s excellence in a specialism, such as sport, science or the arts …or perhaps it’s that the headteacher drives a really nice car. Wait, what?

In case that’s not clear –

“The Volvo Estate – your Dad’s pride and joy – suddenly swung left into a long drive.

You saw “Open Day” signs and your eyes widened.

You pointed to the beautiful dark blue Jaguar parked by a sign saying “Headmaster’s Parking”.

You said you wished your Dad had one.

Your Dad looked wistful, the Volvo had to do a few years yet.

You did well at Vinehall and have fond memories.

You were very successful in business.

You bought your Dad a Jaguar when he retired.

You think every child should go along to the Open Days.

Maybe they will buy their Dad a Jaguar one day too.”

Twitter user @tommo_tv wasn’t impressed by the advert’s attitude.

We can’t argue with his assessment, and neither could anybody who saw his tweet.

The substance of the advert didn’t escape criticism, either.

Writer and broadcaster, Dr Matthew Sweet, thought he recognised the style.

Someone called @wordsinspireuk made a sad observation.

The school has yet to respond to the criticism. Probably too busy polishing the headteacher’s Jaguar.

H/T @tommo_tv