People can’t believe this is West Brom’s new mascot – our favourite 13 responses

The new football season’s already started – bit early for this sort of thing isn’t it? – but it was all worthwhile because this happened.

West Bromwich Albion have got a new sponsor which means they’ve also got a new mascot and, well, have a look for yourself.

The team’s new sponsor is Ideal Boilers and this is all you need to know.

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We’re with this person.

Here he is again.

And again.

And because we can’t get enough of this right now.

In the interests of accuracy and all that, someone also pointed this out.

And here he is with the regular mascot.

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