These 19 fake perfume ads are every bit as beautifully pretentious as real ones

At some point in advertising history, a group of creative types must have sat down and thrashed out the rules for making perfume commercials. They obviously decided that these ads should have the production values of a Hollywood blockbuster, minimal dialogue, a ruinously expensive star and, most importantly, they should be incredibly surreal.

The genius behind the @PerfumeAds Twitter account has absolutely nailed the concept. These are our 19 favourites.

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