The BBC did this ahead of England’s World Cup opener and it’s one of the odder things they’ve ever done

The BBC usually has an uncanny knack of getting it just right with their World Cup coverage. Not just the games, but how they build up the tension beforehand and their inevitably sad (but epic) montages when England get knocked out.

And then … and then there’s this effort, which they put out today ahead of England’s opening World Cup game against Tunisia on Monday.

Opinion appeared to range from poor to very poor to … well, have a look for yourself.

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Some people could see what they were doing (kind of).

But .. no. Just no.

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