Greggs pranks gourmets with ‘Gregory and Gregory’ restaurant
Food-on-the-go retailer Greggs pranked unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival.
A video released today on YouTube shows food fans praising tapas-style dishes served from a hip deli called ‘Gregory and Gregory.’
The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist.
The film, captures their stunned reactions as told they’re actually eating from Greggs.
The brand installed the pop-up ‘undercover Greggs’ at Foodies Festival – a three-day event attended by Michelin-starred chefs, top gourmet restaurants and TV chefs.
Greggs booked a pitch amongst the street food and artisan producers in the market area of the festival site that would convincingly blend in with the upmarket array of stalls.