Piers Morgan replied to this and the takedown that followed was brutal

John Plunkett. Updated March 12th, 2018

Breakfast TV rivals Piers Morgan and Dan Walker have had a bit of a long-running ding-dong on Twitter and it took a brutal new twist today after this happened.

If you fancy joining the @BBCBreakfast team we’re advertising for journalists:
https://t.co/Xu5ayXSy2s

Closing date is Sunday 25th March.

— Steph McGovern (@stephbreakfast) March 11, 2018

The ad caught the eye of Morgan who never misses the opportunity to have a pop at Walker, co-presenter of BBC1’s Breakfast.

To which Walker replied…

Morgan didn’t let it lie, but by then it was game over.

It’s not the first time Morgan has suffered like this. Remember this from last month?

https://twitter.com/piersmorgan/status/968013415729025024

https://twitter.com/mrdanwalker/status/968015069668892672

Boom.