BrewDog launched a pink ‘beer for girls’ and it’s fair to say it’s not gone down well
BrewDog, the craft ale people that everyone loves to hate, will mark International Women’s Day this week with a special pink ‘beer for girls’.
The beer, called Pink IPA, is intended to highlight discrimination and ‘expose sexist marketing to women’.
This is not ‘beer for girls’. This is beer for equality.
Pink IPA has landed.https://t.co/MRWnqaADXg pic.twitter.com/J9Kk4khk1h
— BrewDog (@BrewDog) March 6, 2018
Except, er, a lot of people said it was guilty of the very thing it was claiming to be against.
Here’s a flavour of how people reacted online today.
Not cool BrewDog not cool. Whilst the idea is great, sadly the execution is a big miss.
— Georgina Breeze (@georgina_breeze) March 6, 2018
also a quote from the article – ‘Lazily targeting the female market with sub-par products designed by expensive research are inherently patronising. ‘ you realise this is pretty much what you are doing.
— Georgina Breeze (@georgina_breeze) March 6, 2018
I'd buy a bottle of Pink IPA but there's no man here to open it for me.
— Oonagh (@Okeating) March 6, 2018
Some people said the critics were just missing the point.
It’s satire
— Reel Film (@ReelFilm_Movies) March 6, 2018
So many people have failed to grasp the @BrewDog Pink IPA campaign. The fact it’s pink & “beer for girls” is part of the piss take.
They even state: “Satirically dubbed Beer for Girls”.
Being pink is what they’re trying to point out. Pink IPA is everywhere. It’s worked.
— Adam C. (@adamecurry) March 6, 2018
Well, maybe. Maybe not.
It’s lazy marketing though. Why do you need to make it pink and have beer for women on the bottle to appeal to women?! The idea is amazing but this execution is terrible
— Thom Steph (@ThomGSteph) March 6, 2018
Nice idea and good cause but poor execution. Could you not have worked with some of the amazing women working in and around beer and had their pictures and stories on the labels? Spread awareness of their work? As opposed to just slapping a pink label and ‘beer for girls’ on it?
— Oliver Clayton-Green (@WishboneOliver) March 6, 2018
What the actual fuck are they trying to do or say?
It's like they've created something that's clearly playing on stereotypes, and thought 'Shit, we'll get grief for clearly playing on stereotypes…let's just pretend we're not. Let's pretend we're doing the opposite. It's meta!' https://t.co/cZi88sX0pm
— Nooruddean (@BeardedGenius) March 6, 2018
If you have to argue the point that you’re being sarcastic then your marketing campaign has failed. Nothing consumers like more than being patronised then told they just don’t get it. I know what they’ve tried to do, it just doesn’t work.
— Sarah Mullen (@sarahwylie1) March 6, 2018
And to think they could have saved themselves a whole load of bother by calling it this …
Could have called it Emmeline Punkhurst and avoided the whole Pink for Girls think
— David Parr (@NocturneRose) March 6, 2018
Excellent. I’d personally go for “Cunk IPA”… pic.twitter.com/6m4ScpJvGQ
— BeoirFinder (@BeoirFinder) March 6, 2018
Why did they call it Pink IPA and not fem-ale
— Trudi (@Trudski2012) March 6, 2018
In summary then.
If you have to explain the joke then it's probably not a very good joke.
— Charlie (@craftybeeress) March 6, 2018
We’ve created a beer for girls. And it’s pink. Because women only like pink and glitter, right?
🤦♀️ #Sarcasm
Lets show that enough is enough with stereotypes. pic.twitter.com/g1zonXFInm
— BrewDog (@BrewDog) March 6, 2018
Or, if you’d prefer.
Pink IPA?
Is it April Fools Day?
Fuck that right into the sea.
— Hannah Woodhall (Introverted Extrovert) (@buntyhoven) March 6, 2018
