People are saying this Hitachi Finance ad looks like “someone’s just hung themselves as a result of crippling debt”

This Hitachi Finance looks a little, shall we say, unfortunate as pointed out by @Ballantine70 who writes “And so we are completely sure that it doesn’t look like someone’s just hung themselves as a result of crippling debt?”

"And so we are completely sure that it doesn't look like someone's just hung themselves as a result of crippling debt?" pic.twitter.com/TNnRowCni6

— Matt Ballantine (@ballantine70) February 15, 2018

Still, looking up the brand Hitachi on social media suggests they are used to brand problems.

Rather a lot of photos of ladies using “massagers”.