People are baffled by this Saints and Sinners poundland campaign

Poundland are doing a “Saints and Sinners” poster campaign, and it’s making people confused.

i really don’t understand where @Poundland were going with this campaign but okay pic.twitter.com/AvNWuFEsob

— amelia (@amelia_perrin) February 10, 2018

Ok fair enough, you can divide products into virtuous (say a cauliflower) and naughty (chocolate) but these products?

Er.. it’s a sin to use air freshener? Is the implication that taking a shit is a bit naughty? Depends where we guess.

It’s saintly to use cheap sex toys and a sin to buy a book about cakes? WHAT EVEN IS THIS?

Let’s go LIVE over to Twitter for some public reactions:

1.

put these in the Tate

— Sophie Gadd (@sophie_gadd) February 10, 2018

2.

WHY IS MY CHOICE A CLIT STIMULATOR OR MARY BERRY

— amelia (@amelia_perrin) February 10, 2018

3.

I saw one walking past Poundland the other day where it was Saint: DVD of Fifty Shades and a box of Milk Tray, Sinner: DVD of Ali G in Da House and a bag of peanuts. These both sound like AWFUL experiences

— Alistair Ryder (@YesitsAlistair) February 12, 2018

Although there is this good news – looks like the advertising works

I literally had no idea that poundland sold sex toys. I feel like I must visit there now

— Ellie Cole (@Ellsaroo) February 10, 2018