People are baffled by this Saints and Sinners poundland campaign

Poundland are doing a “Saints and Sinners” poster campaign, and it’s making people confused.

Ok fair enough, you can divide products into virtuous (say a cauliflower) and naughty (chocolate) but these products?

Er.. it’s a sin to use air freshener? Is the implication that taking a shit is a bit naughty? Depends where we guess.

It’s saintly to use cheap sex toys and a sin to buy a book about cakes? WHAT EVEN IS THIS?

Let’s go LIVE over to Twitter for some public reactions:

1.

2.

3.

Although there is this good news – looks like the advertising works