11 favourite tweets by the guy called John Lewis who everyone thinks is the shop John Lewis

It’s that day of the year when the bloke called @johnlewis on Twitter is inundated with messages by people who mistake him for the shop called @johnlewisretail.

Spot the difference?

Here’s 8 times he handled it a lot better than we would, frankly.

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Here’s his verdict on the new John Lewis (not him) Christmas ad.

And then this happened.

Just in case there’s still any doubt.

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John Lewis Christmas ad parody 2017