Norwegian Air takes the piss out of American culture to sell bargain flights to America
Norwegian Air’s latest ad campaign takes the piss out of American culture, specifically the cliché of the doughnut chomping cop.
This is the image Norwegian Air is using to denote the appeal of vacationing in America @thrasherxy pic.twitter.com/GDjHNQTLrS
— Deerhoof (@deerhoof) September 19, 2017
How Norwegian Air pitches bargain fares to America… pic.twitter.com/7Eo7kgrXEv
— Adam Satariano (@satariano) September 13, 2017
Accurate https://t.co/244RHkhlr3
— ***Mikey (@B_NERD) September 20, 2017
I like truth in advertising
— Michael Horowicz (@Michaelhorowicz) September 19, 2017
Advertising the one-way ticket price bc you're going to get arrested after accidentally making eye contact with Doughy Harry there.
— Fred Spears (@frspears) September 19, 2017
We’re impressed that they got Kevin James from Paul Blart: Mall Cop to feature in the ad.
The expression on the face of the partner of the pasty-inhaling cop pretty much says it all.
Some were offended – not at the stereotype of American culture – but at how lightly the police are treated.
At least he's not actively killing a minority
— Jeff Reese (@jwr341) September 19, 2017
Give him a minute to finish his doughnut
— K'ema'xa̱'las (@namgisdon) September 19, 2017
It’s not the first time Norwegian Air has courted controversy, last year they used the Brangelina split in order to advertise flights.
