Mum’s fury over Clarks’ ‘sexist’ kids shoes goes viral

A mum has taken Clarks to task after she got fed up trying to find a pair of practical shoes for her daughter.

Jem Moonie-Dalton said the shoe brand was guilty of “discrimination” because its boys’ shoes were “sturdy, comfortable and weather proof with soles clearly designed with running and climbing in mind”.

But its girls shoes, she said, had “inferior soles, are not fully covered and are not well padded at the ankle. They are not comfortable and are not suited to outdoor activities in British weather”.

It clearly struck a chord with other parents, shared more than 7,000 times and generating more than 19,000 reactions on Facebook last time we looked.

Here’s what she said.

Not everyone agreed though, with some people suggesting she just buy her a daughter a pair from the boys’ range. We think that might be missing the point. What do you think?