Our 3 favourite horror pranks – each one more terrifying than the last

The creepy girl from The Ring films terrified a bunch of shoppers in a stunt to promote the movie’s latest sequel, Rings. Now that’s what we call a proper 3D TV.

Another prank to promote The Conjuring 2 last year ended unexpectedly when the demon nun was brained by a bottle of water. Now that really is scary.

But the most elaborate – and hilarious – is this one. Watch it if you dare!