Southern Rail attempted to use social media to bust the unions and it backfired spectacularly

Poke Staff. Updated October 3rd, 2016

This morning Southern Rail asked their customers to tweet the RMT union telling them how unhappy they are with the planned strikes. Guess what? It didn’t go the way they hoped for…

Time to get back on track. Tweet @RMTunion & tell them how rail strikes make you feel. https://t.co/IVaRAGBBSV #SouthernBackOnTrack pic.twitter.com/lpBcXs9K5f

— Southern (@SouthernRailUK) October 3, 2016

There were some wonderful replies (and NSFW language).

.@SouthernRailUK When people waited three hours at Brighton last night, was that because of strikes?

— Cr O'Grizimov (@Mr_Ogrizovic) October 3, 2016

@SouthernRailUK When I wait at Victoria for 2 hours after work, swapping stationary trains every 20 minutes, is that strikes?

— Cr O'Grizimov (@Mr_Ogrizovic) October 3, 2016

.@SouthernRailUK When I travelled with 2 kids & every loo on every train had no paper, no water & stank of piss, was that strikes?

— Cr O'Grizimov (@Mr_Ogrizovic) October 3, 2016

.@SouthernRailUK Whoever developed & signed off on this social media campaign is a bastard. Please tell them, they are a bastard.

— Cr O'Grizimov (@Mr_Ogrizovic) October 3, 2016

Hi @SouthernRailUK honestly your service is fucking bollocks and at least @RMTunion give notice of when it won't be running, unlike you.

— Another Angry Woman (@stavvers) October 3, 2016

@SouthernRailUK @RMTunion and I'd rather be delayed by a strike than your company's inability to hire enough staff

— Matt Woosie (@MattWoosie) October 3, 2016

@SouthernRailUK @RMTunion I support your employees over a shitty employer who tries to shame them like this. Look up the Streisand Effect.

— FW (@frozenwarning) October 3, 2016

.@SouthernRailUK Full support to @RMTunion, ta for asking. You're not getting rid of James the conductor, are you? pic.twitter.com/Zb4g7LH8nX

— Edith S (@wiilassie) October 3, 2016

fuck you @SouthernRailUK, you seeping colostomy bag full of lies and ineptitude

— ⓢⓗⓐⓡⓓⓒⓞⓡⓔ (@erocdrahs) October 3, 2016

.@SouthernRailUK Fuck off you anti-union scum. Passengers support the @RMTunion. NO to DOO. #SouthernFail

— Sarah Lady (@Sarah_Lady) October 3, 2016

Southern Rail: because if we can't be publicly owned, at least you can see us get Publicly Owned. https://t.co/EzmsO30Tg5

— Tom Whyman (@HealthUntoDeath) October 3, 2016