The perils of not thinking through the #YourMum hashtag
Earlier today Penguin books decided to offer some helpful book-buying advice for Mother’s Day, unfortunately they used the hashtag #YourMum
Guess what? It didn’t go at all to plan. We didn’t help.
— The Poke (@ThePoke) March 9, 2015
But people still offered helpful suggestions.
#YourMum is so fat her blood type is gravy.
— Owen Teahan (@owenteahan82) March 9, 2015
— James Martin (@Pundamentalism) March 9, 2015
— Brandy Snap (@Brandy_Snap) March 9, 2015
Well, as helpful as anyone on the internet ever is.
— Bacardi Oakheart (@Midgetgems26) March 9, 2015
— Michael. (@_mtah_) March 9, 2015
#YourMum is like a Penguin Book. Common, cheap & available at railway stations
— Bernie Bantspants (@bernieforkin) March 9, 2015
— Ryan Broderick (@broderick) March 9, 2015
— Felicity Morse (@FelicityMorse) March 9, 2015
Of course some cynics suggested that it wasn’t a mistake, simply an attempt by Penguin to get the topic (and themselves) trending.
Somewhere a social media marketing guru is already writing a thinkpiece on how #YourMum turned out to be the campaign of the year
— Martin Belam (@MartinBelam) March 9, 2015
Thanks for pointing our #YourMum has an alternative meaning you guys! Now back to the books…
— Penguin Books UK (@PenguinUKBooks) March 9, 2015