The perils of not thinking through the #YourMum hashtag

Earlier today Penguin books decided to offer some helpful book-buying advice for Mother’s Day, unfortunately they used the hashtag #YourMum

Guess what? It didn’t go at all to plan. We didn’t help.

But people still offered helpful suggestions.


Well, as helpful as anyone on the internet ever is.

Of course some cynics suggested that it wasn’t a mistake, simply an attempt by Penguin to get the topic (and themselves) trending.