These bookshops are winning hearts and minds

1. It’s all about presentation

2. Knowing your audience

3. Colour referencing helps

4. The importance of puns

5. Getting people Tolkein..

6. Re-categorising titles can extend the shelf-life

7. Self awareness is everything

8. Re-purposing theft as a sales strategy…

9. Some spin-off merchandise will probably sell

10. Some won’t…

11. Telling it like it is