What If Basic Groceries Were Repackaged As Luxury Brands?

Artist Peddy Mergui’s Wheat is Wheat is Wheat project takes everyday groceries and repackages them up as luxury goods.

Versace Eggs

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Prada Flour

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Nike Fruit

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Tiffany Yogurt

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Apple Milk

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Ferrai Pasta

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via 22 words and fubiz