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New Lynx Ad Campaign To Target Upper Classes

Smell News: Deodorant makers Lynx are attempting to shrug off their ‘laddish’ image by creating a new scent aimed at the upper classes.

Manufacturers Unilever say that the new ‘Lynx Eton’ will target nostalgic elements of upper class life, and will ‘freshen and invigorate the body like a childhood caning from your Latin teacher’.

The new fragrance also boasts ‘the sweet smell of roasting Guinea Fowl’ and offers ‘24 hour protection from the poor’.

“It’s an attempt by the brand to move away from our previous target audience – imbeciles who think using Lynx will drive women into a state of sexual frenzy,” said Rijk Overvloedig, Unilever head of marketing. “Now with Lynx Eton we intend to target a brand new group of imbeciles – the upper classes.”

The new ad campaign is due to premiere on TV next week – and will feature a man sitting in a Chesterfield armchair unintelligibly guffawing.

Story+Image: Simon Swatman