IKEA has responded to the £1,700 designer bag that looks just like their 40p bag

You may remember the £1,700 designer bag by Balenciaga that looks virtually identical to the 40p IKEA big blue bag. The internet had fun taking the piss, and now so has IKEA.

The ad was designed in collaboration with Swedish agency ACNE, who shared this handy identification guide on Instagram.

 

You know the original – you know the #FRAKTA bag. Our response to @Balenciaga is pick of the day at #CreativityOnline. Read more about it following the link in our bio.

A post shared by ACNE (@acnecollective) on Apr 25, 2017 at 7:05am PDT

Here’s a reminder of the original, which probably can’t hold bricks or water.