You might think this Gwyneth Paltrow headline is good but wait until you read the subheadline

This classic Gwyneth Paltrow story from the Independent is still going viral because it’s so ridiculous.

@Chris_coltrane over on Twitter notes, “You see the best headline in the world, but then you notice the best picture caption in the world.”

SHOUTING AT RICE. SHOUTING. AT. RICE.

The article titled, “Gwyneth Paltrow thinks negative words and sounds can hurt water’s feelings” published in 2014 – is still clocking up attention, gathering 5463 internet points via @Chris_coltrane‘s tweet alone.

But it’s really the line, “The ‘consciously uncoupled’ star follows the work of Japanese scientist Masaru Emoto, whose experiments also include shouting at rice” that sets it all one fire.

Other enjoyable bits include:

“In his experiments, Emoto poured pure water into vials labelled with negative phrases like ‘I hate you’ or ‘Fear’. After 24 hours, the water was frozen, and no longer crystallised under the microscope: It yielded grey, misshapen clumps instead of beautiful lace-like crystals.

“In contrast, Emoto placed labels that said things like ‘I love you’ or ‘Peace’ on vials of polluted water, and after 24 hours, they produced gleaming, perfectly hexagonal crystals.”

Via independent.

Anyway, we’ll be right back. We’re just off to SHOUT AT RICE.

Feel free to shout at the rice we’ve provided above if it makes you feel better.

It made us feel fantastic. Thanks, Gwyneth.

Source: Twitter/@chris_coltrane