Weird World

Fashionistas wig-out over London Fashion Week stunt

James. Updated September 16th, 2016

Models with outrageous nautical inspired hairstyles caused a fashion frenzy when they made an impromptu appearance outside the Brewer Street Car Park venue of the city’s festival of haute couture.

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Soho’s fashion elite had never seen anything like the ‘Captain’s Collection’ unveiled this morning, including a giant beehive octopus, a shipwrecked galleon, a nautical ships wheel and a pirates’ plank – a gravity-defying combover.

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Fashionistas queuing for the first show of London Fashion Week snapped pictures of what they thought was the latest catwalk trend, only to discover it was the debut collection by Captain Morgan, the spirit brand which wants to put the fun back into fashion.


Each unique hairstyle took a team of stylists four weeks to prepare just in time for London Fashion Week and have been created using a mixture of the models’ real hair, props and extensions.

Here’s how it unfolded;

A spokesman for the brand said: “We all know the world of fashion has a habit of taking itself far too seriously, so after years of parading down the catwalk we believe it’s time for them to walk the plank. We’ve pushed the boat out in the hope of injecting some light-hearted fun back into what people wear with our ‘Captain’s Collection’ of nautical inspired hairstyles.”

 source: Captain Morgan