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Man convinces Selfridges to print ‘Arsemuck’ on Nutella jar as an ‘Irish name’

An Irish man living in London discovered just how convincing he can be when ordering personalised jars of Nutella in Selfridges, after claiming that ‘Arsemuck’ is an Irish name, reports Breaking News Ireland.

Seamas O’Reilly has successfully printed not just one, but three questionably rude phrases on jars of Nutella he purchased in Selfridges. Aside from ‘arsemuck’ he also convinced staff to print him jars with ‘backdirt’ and ‘arsegravy’ on them.

“It’s kind of hard to come up with more that explicitly imply that there’s poo in the jar,” O’Reilly said. “I also don’t particularly like Nutella. And they’re pretty expensive.”