This advert for a foam mattress company is genius

One of the joys of YouTube is that people with little professional production skills can make adverts themselves, case in point The Foam Shop who’ve made an ad featuring their owner Mark Harris, who describes himself as “fat, unfit and over 55”; a model called Roxanne (who we worry is a tokenistic character whose inclusion is largely what TV Tropes calls as ‘fan service’ or maybe more accurately ‘sexist’) and then there’s the other staff: best of all the guy jumping out of foam.

Watch the whole thing: it’s either funny because it’s excruciating, or it’s funny because it’s just funny. You decide.

We’ve also giffed our favourite bit: