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The Poke guide to Sebastian Coe, Baron Coe of Ranmore

You know what it’s like, you’ve won a few gold medals and been one of your country’s top athletes for more than a decade, even if you don’t have your own computer game like that bastard Daley Thompson.

You can just pick the joystick up and waggle it!

But you’re 33 years old, it’s 1990, and your career is winding down. What are you to do next?

Why, become MP for Falmouth, of course. It’s a strong career move, becoming a Tory MP. They’ve been in power for ages. What could possibly go wrong with being a Conservative politician in the mid-1990s?

Okay, so now it’s 1997 and you’re unemployed, AGAIN. What do you do, Seb Coe? What do you do? Here’s what you do. All neatly compiled into the Poke guide to Seb Coe, Baron Coe of Ranmore.

Ha! Ranmore! I see what you did there, because you RAN MORE than Steve Cram, or Steve Ovett or Zola Budd…

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By Nathaniel Tapley