This Billboard erection is eye-catching. Relax it’s only a sausage.

A Beer brand Republica Parrillera Pilsen has erected an eye-catching billboard ad – which resembles a penis.

The billboard, which looks like an erection depending on the direction commuters see it from, has been grabbing the attention of Costa Rican drivers – reports The Drum.

One Reddit user said: “Great design, in my opinion. Cars driving the other way will now look in their rearview as a double take, and see ad. By having something grab your attention in both directions, they have increased the size of viewership.