Worst Dress Down Friday Ever
As temperatures in the capital soared to a sticky 26 degrees this week, and conditions on the tube were even hotter, male office workers in the City Of London were reported to be embracing a bizarre fashion trend for super high-cut shorts.
Micro suits on grown men! THE HORROR pic.twitter.com/16JdBs96rq
— Nick Hewer (@Nick_Hewer) July 31, 2014
Spotted on London Underground…
Things you aren’t sure you actually saw on the tube pt.27735. WT actual F? pic.twitter.com/ZlGEfdTEUA — Jamie East (@mrjamieeast) July 30, 2014
Spotted on Oxford Street…
Check out these shorts.. Wrong Level 11. #shortshorts pic.twitter.com/5Ql7tB6Ntt
— luciecave (@luciecave) July 31, 2014
Wowza. Those are very VERY short shorts. Don’t really know where to look. *blushing* http://t.co/2EhKP5ra9z — Alexandra Felstead (@BinkyFelstead) July 31, 2014
However, Londoners can rest easy as the extreme version of dress down Friday, which took Twitter by storm earlier this week, has now been revealed as an elaborate marketing stunt by Channel 4 to launch its new original Shorts programmes offering on 4oD.
The broadcaster had deployed a team of brave male models to frequent City hotspots – kitted out in cringeworthy, buttock-revealing micro suit shorts.
A tailor spent two weeks creating the bespoke ‘barely there’ bum huggers, before the trouser-challenged cast took to the Capital’s streets, strolling through Canary Wharf tube station and visiting the Square Mile decked out in scarily shrunken suit trousers.
Passers-by looked on with horror, fear, amusement, awe, indignation and wide-eyed disbelief as the models strutted past.
The reactions were captured on hidden cameras to promote Channel 4’s new 4oD Shorts which launches tomorrow.