Pics

Worst Dress Down Friday Ever

As temperatures in the capital soared to a sticky 26 degrees this week, and conditions on the tube were even hotter, male office workers in the City Of London were reported to be embracing a bizarre fashion trend for super high-cut shorts.

Spotted on London Underground…

Spotted on Oxford Street…

However, Londoners can rest easy as the extreme version of dress down Friday, which took Twitter by storm earlier this week, has now been revealed as an elaborate marketing stunt by Channel 4 to launch its new original Shorts programmes offering on 4oD.

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The broadcaster had deployed a team of brave male models to frequent City hotspots – kitted out in cringeworthy, buttock-revealing micro suit shorts.

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A tailor spent two weeks creating the bespoke ‘barely there’ bum huggers, before the trouser-challenged cast took to the Capital’s streets, strolling through Canary Wharf tube station and visiting the Square Mile decked out in scarily shrunken suit trousers.

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Passers-by looked on with horror, fear, amusement, awe, indignation and wide-eyed disbelief as the models strutted past.

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The reactions were captured on hidden cameras to promote Channel 4’s new 4oD Shorts which launches tomorrow.