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Sometimes adverts can be clever, funny and memorable. Other times they are none of these things – here are eleven slogans are not so much Mad Men and more Incredibly Lazy, Possibly Drunk Men.

1. The perfect slogan to inspire confidence in airline safety. (via)

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2. Thankfully there isn’t a town called ‘Cremate’ (via)

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3. A Vietnamese soft drink clearly inspired by the Brad Pitt Chanel No. 5 ad. (via)

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4. Previously rejected slogans include “It’s this!”, “It’s a thing?” and “It exists”. (via)

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5. Leave the G off ‘nothing’ to make it more casual, in case the rest made it sound too classy. (via)

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6. McDonald’s felt that the previous slogan “Prepare your mouth-anus” was a bit too strong. (via)

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7. “We need to subtly link our product to diarrhea.” (via)

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8. Just in case consumers question why they’re drinking booze out of a plastic bag. (via)

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9. More unrealistic beauty standards for cat food. (via)

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10. Be specific about all the great tourist attractions you offer. (via)

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11. “What do you mean we have to present the new slogan to the client in five minutes?” (via)

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